The Simplitfy Standard

Our Values, Put Into Practice.

The Simplitfy Standard starts with nine core values, one for each letter of our name. They shape how we assess, protect and improve every client environment.

Our core values

Every Letter Means Something.

The behaviors expected of everyone at Simplitfy, and the standard our team holds each other to. They shape how we hire, coach and serve every client.

  1. Sincerity

    We don’t perform care. We have it.

    Every business we touch is treated like it’s ours to protect, not a contract number or a queue entry. When we say we care, we mean the kind of care you’d want for something you built with your own hands.

    Inside Simplitfy: We tell each other the truth, show up for one another and never let ego decide what’s right.

  2. Instinct

    We see what others miss.

    Behind every problem is a business that depends on the thing that broke. We find the real cause, not just quiet the symptom, because a fast fix that hides the truth isn’t a fix we’re proud of.

    Inside Simplitfy: When something breaks internally, we look for what really happened, together, without assigning blame first.

  3. Mastery

    Good enough was never good enough.

    You trust us with something you can’t fully see: your risk, your exposure, your technology. That trust is earned through real excellence and technical depth, not a certificate on a wall.

    Inside Simplitfy: Nobody stops growing. We chase excellence in every detail and invest in each other’s growth.

  4. Preparedness

    We show up before the storm.

    We don’t wait for a crisis to prove our worth. We’re already watching, already patching, already backing up, so when something threatens your business, we’re already a step ahead of it.

    Inside Simplitfy: We plan for our own growing pains before they become fires to put out.

  5. Leadership

    Own the problem, not just the paycheck.

    Nobody at Simplitfy points to someone else’s desk. If you have a problem, it becomes our problem immediately, regardless of whose name is on the account.

    Inside Simplitfy: Ownership at every level, regardless of title: notice what needs doing, speak up, follow through and bring solutions.

  6. Improvement

    Yesterday’s excellence is today’s baseline.

    We never let “it’s working” be the finish line. Your systems, processes and security get sharper, safer and smarter month over month, without you having to ask.

    Inside Simplitfy: Our own tools, workflows and training evolve constantly.

  7. Teamwork

    We win together. We lose together.

    You’re backed by the strength of an entire team, not the mood, memory or bandwidth of one person having a hard day.

    Inside Simplitfy: Shared knowledge, shared coverage and shared credit. No single point of failure, and no blame games.

  8. Forecast

    We see what’s coming, and we act on it.

    Long before you outgrow your current systems, we’ve mapped where your technology, security and growth need to go next. Good IT isn’t just fixing today; it’s building for what’s ahead.

    Inside Simplitfy: We forecast what Simplitfy needs to become before the answer is obvious.

  9. Your Success

    Your win is our win. Always.

    We don’t measure ourselves by hours billed or tickets closed. We measure ourselves by whether your business is safer, stronger and freer to grow because we’re in your corner.

    Inside Simplitfy: A healthy, growing Simplitfy is what lets us keep showing up for you, today and twenty years from now.

Our mission
“No business owner should lose what they built to a threat they never saw coming. That belief is why I started Simplitfy, and it’s why we protect small businesses from cybercrime, run their IT so they can focus on what they do best, and back it all with real continuity, so ‘what if’ never becomes ‘what happened.’”
Erick Solms, Founder & CEO · Read our story →
How It Works

Values Become a Process.

Good IT is not a one-time project. These five steps run continuously for every client, each grounded in our values.

  1. 01

    Assess

    We review your users, devices, network, cloud accounts, backups and security controls, and show you plainly what is solid and what is at risk.

    Sincerity · Instinct
  2. 02

    Align

    We match your technology to how your business actually works: budget, compliance needs, growth plans and how long you can afford to be down.

    Forecast · Your Success
  3. 03

    Protect

    We close the gaps that matter most first, such as MFA, endpoint protection, email security, patching and backups, then work through the rest on an agreed plan.

    Mastery · Preparedness
  4. 04

    Monitor

    Systems and security are monitored continuously, so many problems are caught and fixed before your team notices them.

    Preparedness · Teamwork
  5. 05

    Improve

    Regular technology reviews look at tickets, risks and upcoming changes, fix root causes and keep your roadmap and budget current.

    Improvement · Leadership
Six pillars

What We Measure.

These are the areas we review in every assessment and every technology review.

Identity & Access

Who can sign in, to what, and how.

  • Multi-factor authentication
  • Least-privilege admin access
  • Onboarding and offboarding procedures
  • Password and sign-in policies

Devices & Endpoints

Every laptop, desktop and server accounted for and protected.

  • Endpoint detection and response (EDR)
  • Operating system and app patching
  • Device inventory and lifecycle planning
  • Encryption where it is needed

Email & Cloud

Microsoft 365, Google Workspace and the apps your team uses.

  • Email filtering and phishing protection
  • Secure Microsoft 365 configuration
  • Cloud backup of mail and files
  • Visibility into unapproved apps and AI tools

Networks & Visibility

The firewall, switches and Wi-Fi your office runs on.

  • Managed firewalls and secure remote access
  • Business-grade Wi-Fi and segmentation
  • Firmware updates
  • Network and device monitoring

Continuity & Recovery

Getting back to work after an outage, mistake, attack or storm.

  • Backup strategy based on how long you can be down
  • Off-site copies and restore testing
  • Hurricane and disaster planning
  • Documented recovery steps

People & Governance

The policies, training and paperwork that hold it all together.

  • Security awareness training
  • Documentation and IT policies
  • Support for HIPAA, cyber insurance and compliance requirements
  • Budget and roadmap planning
Questions

About the Standard

What are the SIMPLITFY core values?

Sincerity, Instinct, Mastery, Preparedness, Leadership, Improvement, Teamwork, Forecast and Your Success. One value for each letter of our name. They are the behaviors expected of everyone at Simplitfy and the foundation of how we work with every client.

Is the Simplitfy Standard a separate product?

No. It is how we deliver managed IT to every client. Your plan determines which services are included, and the Standard is how we measure and improve your environment.

Do we have to meet every item on day one?

No. We start with an assessment, fix the highest risks first and work through the rest on an agreed plan and budget.

Does following the Standard guarantee we will never be breached?

No provider can honestly promise that. Layered protection, monitoring, tested backups and training greatly reduce risk and make recovery faster if something does happen.

How do we get started?

Book a free consultation. We will talk through your environment and goals and explain what an assessment would cover.

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Proactive managed IT and cybersecurity for South Florida businesses, from a local team that answers when you call.