President and CEO

Title: President and CEO

Time at Simplitfy: Founder of Simplitfy on October 22nd, 2014

Expertise: Bachelors from FAU in MIS, Masters from NSU in MIS

Community: Board member, Spirit of Giving Network; Treasurer, Hispanic Entrepreneur Initiative (HEI Florida). How Simplitfy gives back

Best Part of Being an Employee: Challenges every single day and being able to call my team a family

Hometown: Guayaquil, Ecuador

Favorite Food: Steak and Lobster

Favorite Apps: Mail, Audible, and Pocket

Hobbies: Going to 9 Round, reading and learning about entrepreneurship and development, spending time with family, hanging out with friends

Million Dollars: Save, invest in real estate, and invest in Simplitfy

Favorite Travel: Cabo da Roca in Portugal - mountains and beach; and Barcelona - food, people, atmosphere, the city and of course Guayaquil!

Erick’s Story

From growing up in Guayaquil to founding Simplitfy in 2014, Erick shares why protecting businesses is personal to him. Read our story.